Business Idea Activity- Business Idea Pitch Challenge: “Solve the Future”

Here’s a creative business idea activity for MBA students that stimulates entrepreneurial thinking and teamwork:

Objective of this Activity is to Develop a viable business idea that addresses a future trend, global issue, or emerging opportunity in a particular industry (e.g., healthcare, sustainability, fintech, AI, etc.).

Step-by-Step Process of Activity is as follows:

1. Trend Research: Divided the total students into 5 teams. Each team is tasked with identifying a current trend or global issue that they believe will shape the future of business or society The team should quickly research:
   • Why this trend is important.
   • Potential pain points or market gaps associated with the trend.
2. Idea Generation: Teams brainstorm innovative business ideas that address the identified trend or issue. They should consider:
   • Target market and customer needs.
   • The product or service they’d offer.
   • How their idea could scale.
   • Potential competitors and what sets their idea apart.
   • How technology or data could be leveraged in the business.
3. Business Model Development : Teams develop a basic business model for their idea using tools like the Business Model Canvas, focusing on:
   • Key partners, activities, and resources.
   • Value proposition.
   • Customer segments.
   • Revenue streams and cost structure.
4. Pitch Preparation : Teams prepare a 5-minute pitch to present their business idea, including:
   • The problem they’re solving.
   • Their innovative solution.
   • Market potential and business model.
   • Why their idea is unique.
5. Advertising Presentation: Each team presents their pitch to a panel of judges or peers. Encourage creativity in the presentation (slides, prototypes, and role-play).
6. Q&A and Feedback: After each pitch, the panel or class asks questions about the business idea and provides constructive feedback on feasibility, creativity, and scalability.

Judging Criteria:

• Innovation: How unique or forward-thinking is the idea?
• Feasibility: Can this idea realistically be implemented and scaled?
• Market Potential: How big is the potential customer base or market opportunity?
• Presentation: Was the pitch clear, engaging, and persuasive?

This activity is engaging, fosters creativity, and requires students to apply various business concepts in a short timeframe. It can be adapted for a longer format or as a competition with prizes for the winning team.