The Department of Management Studies at Anurag Engineering College successfully conducted a New Product Development (NPD) program on 11th April 2025. Designed to nurture innovation, strategic thinking, and entrepreneurial skills among MBA students, the program offered a dynamic platform to explore the journey of product development—from initial concept to market readiness.

Venue: Block-A, Seminar Hall, Anurag Engineering College, Kodad
Event Coordinator: Mr. G. Varma, Associate Professor, MBA Department

Program Highlights:

• Team-Based Product Development Activities: Students collaborated in teams to brainstorm, design, and present innovative product ideas, applying real-world business strategies and creativity.
• Expert Evaluation Panel: A panel comprising faculty members and invited industry experts reviewed the final presentations, providing valuable feedback on design feasibility, market potential, and presentation skills.
• Skill Development: The program offered a practical learning experience, helping students enhance critical skills such as teamwork, communication, innovation, and pitching.

The event was met with enthusiastic participation from students, who appreciated the opportunity to apply classroom learning to real-world business challenges. It served as an excellent platform to bridge theoretical knowledge with practical application.

The Department extends sincere thanks to all the participants, faculty mentors, and organizing team for their efforts in making the event a resounding success.